Marketing Automation (MKTG 2005)

In this course student learn to use marketing automation software to improve the overall effectiveness of marketing campaigns. Students integrate knowledge from previous courses and plan marketing funnels and drip campaigns using a variety of software platforms. They also learn how to collect, store, segment and utilize data to retain customers.
Course code: MKTG 2005
Credits: 3.0
Length: 45.0 hours
Course outline: view


MGMT 2017 Canadian Business Law, MGMT 2006 Business Analysis and Systems Design, MKTG 2004 Professional Selling, MKTG 2031 Customer Relationship Management Software Administration, ACCT 2003 Business Data Analytics.

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