Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM).
What you will learn
Upon successful completion of this program, graduates will be able to:
- Communicate effectively and respectfully as business professionals
- Apply business principles, theories, skills and best practices
- Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
- Apply critical thinking and analytical skills/strategies to provide digital marketing solutions that meet the needs of a business
- Develop an integrated marketing plan that combines online and offline channels
- Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
- Use data analytics to support marketing decision making across digital and physical channels
- Identify the unique opportunities and considerations that arise when working with Indigenous communities
- Apply principles of corporate social responsibility, sustainability and ethics in their work as business professionals
- Determine effective digital marketing and e-commerce strategies
What to expect
Program Duration and Maximum Time for Completion
The program will have four academic terms and must be completed within five years from the date the student began studies in the first term of the program.
The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work. Courses have been designed with learner-centered approaches that promote collaboration and student engagement.
Students will work with actual data sets to simulate solving business problems.
Admission requirements
Program-specific
- Grade 12 graduation, or equivalent
- English Studies 12 with a minimum 'C+' grade or equivalent
- Foundations of Math 11 with a minimum 'C+' grade or equivalent
General
- Seats are offered to applicants who have met all admission requirements, on a first-qualified, first-served basis.
- International applicants must be 17 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
- Applicants must submit official transcripts and educational documents as required by their course or program.
- All VCC applicants are required to function successfully in an English-speaking classroom. English requirements vary by program. For details, visit VCC International - English Requirements.
Recommended Characteristics
- Well-developed analytical and critical thinking skills
- An interest in the field of business and marketing
- Good basic computer literacy and working knowledge of various social media programs
- Ability to work well with others on a diverse team environment
Courses *
Classes may be scheduled during the daytime, as well as evenings or weekends. Students will receive their schedules before classes begin. There are no classes in the Spring/Summer term (May to August).
Prior learning assessment and recognition
Students may request formal recognition of prior learning attained through informal education, work, or other life experience, including Indigenous ways of knowing. Credits may be granted to students who are able to sufficiently demonstrate the learning outcomes of specific courses.
PLAR is available for the following courses: MKTG 1044 Marketing Math; MGMT 1021 Computer Applications for Management.
Only 6 credits of this program may be completed by PLAR.
Methods for assessing prior learning may include exams, portfolios, interviews, and other evaluations.
Please contact the Department for details. If PLAR is successful, transcripts will reflect an ‘S’ grade (satisfactorily completed), which is not included in grade point average (GPA) calculations.
See Prior Learning Assessment and Recognition policy for more information.
Digital Marketing Technology Diploma
| First Year | ||
|---|---|---|
| Term One | Credits | |
| MGMT 1004 | Business Communication | 3 |
| MGMT 1021 | Computer Applications for Management | 3 |
| MGMT 1006 | Fundamentals of Marketing | 3 |
| MGMT 1011 | Information Technology Management | 3 |
| MGMT 1003 | Principles of Management | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2008 | International E-Commerce | 3 |
| MKTG 1024 | Customer Relationship Management | 3 |
| MKTG 1034 | Introduction to Digital Marketing | 3 |
| MKTG 1044 | Marketing Math | 3 |
| MKTG 2009 | Marketing Communication for the Web | 3 |
| Credits | 15 | |
| Second Year | ||
| Term One | ||
| MGMT 2006 | Business Analysis and Systems Design | 3 |
| MKTG 2004 | Professional Selling | 3 |
| MKTG 2031 | Customer Relationship Management (CRM) Software Administration | 3 |
| MKTG 2077 | Data Analytics and Visualization for Marketing | 3 |
| MKTG 2078 | Digital Advertising | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2005 | Marketing Automation | 3 |
| MGMT 1012 | Indigenous Business in Canada | 3 |
| MKTG 2069 | Law and Ethics for Marketing | 3 |
| MKTG 2068 | Managing Digital Projects | 3 |
| MKTG 2099 | Digital Marketing Technology Capstone | 3 |
| Credits | 15 | |
| Total Credits | 60 | |
* This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
Discover Open Studies
Open Studies lets you take courses from credit programs without having to be accepted into one. Based on availability, you can sample different courses, earn credits, and build new skills.
Explore your optionsFees and other costs *
This program has additional equipment or technical requirements
Tuition deposits are payable usually within three weeks after a Letter of Offer is issued.
| Fee description | Fee Amount | Notes |
|---|---|---|
| Application fee | 145 | |
| Tuition Tuition | 39794 | |
| Student union | 283 | |
| College initiative | 183 | |
| Materials | 0 | not including textbooks |
| Campus resource | 398 | |
| Laundry | 0 | |
| Tools (deposit) | 0 | |
| Coverall (deposit) | 0 | |
| Uniform (deposit) | 0 | |
| Medical and Dental | 570 | |
| Temporary Medical Insurance | 149 | |
| U-PASS | 736 | |
| Graduation | 45 | |
| Program-specific extra fees | 0 | |
| Total |
* Fees are approximate and subject to change with the approval of VCC's Board of Governors. Students are required to pay any applicable fee increases. Application and assessment fees are non-refundable.
Fees listed are for international students. For domestic programs, visit vcc.ca.
Any refunds are issued according to VCC's international refund policy.
Apply now
STATUS INFORMATION
- Apply Now: Qualified applicants may receive offers of admission if seats are available, or placed on waitlists if seats are full.
- Closed: Applications are not accepted.
- For details about application availability based on study permit status and recommendations if the application status is closed, visit the Availability Status page.
For more information and tips, see Apply page