Sales & Marketing Skills for the Entrepreneur (OPTC 2310)

During this course, students focus on sales and marketing concepts including gaining insight into patient behaviour, appealing to a target audience, developing promotional strategies, the art of selling to patient's needs, trust based selling, and building long term relationships to retain a loyal customer base.
Course code: OPTC 2310
Credits: 2.5
Length: 40.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=OPTC&number=2310

Prerequisites

OPTC 1250.
No schedule is currently available. Please check again later.

Additional Information

  • Marketing and promotional strategies
    Identifying target audiences
    Product knowledge and promotion
    Creating a selling environment
    Building rapport
    Building a sale dialogue
    Information gathering
    Making recommendations
    Addressing customer concerns
    Earning a commitment
    Building long-term patient relationships
    Customer retention

This course is offered as part of a VCC program only.

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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.