Marketing Strategies & Channel Management (OPMT 2130)
Students are introduced to how marketing strategies and channel management relate to supply chain management. Students explore marketing and supply chain management challenges, trends, and trade-offs that supply chain professionals face in their day-to-day operations. Students will examine the impact of e-commerce on demand, distribution, and marketing.
Course code: OPMT 2130
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=OPMT&number=2130
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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.