Digital Advertising (MKTG 2078)

The digital age has opened new channels of communication and new types of messages. This course will offer students real world experience in planning, implementing, and measuring a digital marketing campaign that is embedded in an integrated marketing strategy. Students will explore Google Ads certification and learn to plan, execute, and measure digital advertising campaigns.
Course code: MKTG 2078
Credits: 3.0
Length: 45.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2078

Schedule †

Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
CRN # Dates Day/Time/Location Instructor
41059January 6, 2025
to April 17, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Ly, Kevin
42415January 6, 2025
to April 17, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Ly, Kevin

Additional Information

  • Google Ad words
  • Search campaigns
  • Measurement campaigns
  • Client and market analysis
  • Developing a marketing strategy
  • Tracking and optimizing
  • Presentations
  • Marketing analysis

This course is offered as part of a VCC program only.

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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.