Data Analytics and Visualization for Marketing (MKTG 2077)

In the business world, it is important to turn ever-increasing amounts of data into useful information that can been easily seen and understood. In this course students learn the fundamental principles and practices of business data analysis and how to communicate business intelligence in visual formats. Working with a variety of data sources and software, students learn to make sense of quantitative marketing data by discerning meaningful patterns, trends, relationships, and exceptions that reveal marketing performance, potential problems, and opportunities.
Course code: MKTG 2077
Credits: 3.0
Length: 45.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2077

Prerequisites

MGMT 1021.

Schedule †

Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
CRN # Dates Day/Time/Location Instructor
41057January 6, 2025
to April 17, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Singh, Laxinder
42414January 6, 2025
to April 17, 2025		  See full schedule
  Delivery: Blended
  Location: Varies		Singh, Laxinder

Additional Information

  • Introduction to Data Analytics and Business Intelligence
  • Creating Visualizations and Dashboards
  • Foundational to Advanced Analytics
  • Row-Level and Aggregate Calculations
  • Table Calculations
  • Formatting Visualizations
  • Marketing KPIs
  • Adding Value to Analysis - Trends, Distributions and Forecasting
  • Advanced Techniques
  • Presenting Data Stories
  • Data analysis and financial modeling

This course is offered as part of a VCC program only.

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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.