Law and Ethics for Marketing (MKTG 2069)
This course explores on the many legal and ethical issues related to marketing. The course examines issues related to international, social, environmental, and digital aspects of marketing strategy implementation. After this course, students can critically evaluate ethical and legal marketing situations.
Course code: MKTG 2069
Credits: 3.0
Length: 45.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2069
| CRN # | Dates | Day/Time/Location |
|---|---|---|
| 41062 | January 6, 2025 to April 17, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
| 42407 | January 6, 2025 to April 19, 2025 | See full schedule Delivery: In Person Location: Varies |
| 70060 | September 2, 2025 to December 16, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
| 70190 | September 2, 2025 to December 16, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
Additional Information
- Marketing laws in Canada
- Pricing issues in marketing
- Promotional issues in marketing
- Ethical issues in distribution
- Issues in products and services
- Consumer data, use, and protection
- Marketing to the Bottom of the Pyramid
- Targeting and discrimination
- Ethical issues in the value chain
- Legal and ethical challenges when using marketing technologies
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.