Law and Ethics for Marketing (MKTG 2069)
This course explores on the many legal and ethical issues related to marketing. The course examines issues related to international, social, environmental, and digital aspects of marketing strategy implementation. After this course, students can critically evaluate ethical and legal marketing situations.
Course code: MKTG 2069
Credits: 3.0
Tuition: $0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2069
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Schedule †
MKTG 2069 schedule for programs:
- MKTG
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
CRN # | Dates | Day/Time/Location |
---|---|---|
70138 | September 4, 2024 to December 11, 2024 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
41062 | January 6, 2025 to April 17, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
42407 | January 6, 2025 to April 19, 2025 | See full schedule Delivery: In Person Location: Varies |
70060 | September 2, 2025 to December 16, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
70190 | September 2, 2025 to December 16, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
Additional Information
- Marketing laws in Canada
- Pricing issues in marketing
- Promotional issues in marketing
- Ethical issues in distribution
- Issues in products and services
- Consumer data, use, and protection
- Marketing to the Bottom of the Pyramid
- Targeting and discrimination
- Ethical issues in the value chain
- Legal and ethical challenges when using marketing technologies
This course is offered as part of a VCC program only.
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* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.