Customer Relationship Management (CRM) Software Administration (MKTG 2031)

In this course students work with CRM software to collect, analyze, and automate customer data and create applications in a laboratory setting. Upon completion of the course, students will be familiar with the foundational components of the Salesforce CRM system.
Course code: MKTG 2031
Credits: 3.0
Length: 45.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2031

Prerequisites

MKTG 1024.

Schedule †

Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
CRN # Dates Day/Time/Location Instructor
41053January 6, 2025
to April 17, 2025		  See full schedule
  Delivery: Blended
  Location: Varies		Hui, Matt
42413January 6, 2025
to April 17, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Hui, Matt

Additional Information

  • Security and sharing
  • User administration
  • Reports and dashboards
  • Fields, objects, and layouts
  • Applications
  • Maintain and import clean data
  • Process automation
  • Validation rules
  • Record types
  • Data management
  • Environment and release management

This course is offered as part of a VCC program only.

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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.