International E-Commerce (MKTG 2008)
E-commerce is rapidly changing the world of Canadian and international commerce. This course explores the increasingly intertwined relationship between information and communication technology and the world of business. Students will develop an understanding of the practices and principles of using the internet and social media to market goods and services. Selected Canadian case examples will be used to illustrate critical issues that have arisen as a result of the introduction of e-commerce practices in the marketplace.
Course code: MKTG 2008
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2008
| CRN # | Dates | Day/Time/Location |
|---|---|---|
| 41065 | January 6, 2025 to April 19, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
| 70058 | September 2, 2025 to December 16, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
Additional Information
- 1. Introduction to E-Commerce
- 2. Internet Business Models and Strategies
- 3. Evolution and Applications of the Internet
- 4. Enterprise-Wide and Inter-Enterprise Systems
- 5. Security and Controls
- 6. Billing and Payment Systems
- 7. Supply-Chain Management
- 8. E-Procurement, Trading Exchanges, and Auctions
- 9. User experience (UX), user interface (UI)
- 10. Data Analytics and Business Management
- 11. E-Marketing and Advertising
- 12. Performance Measurement in E-Commerce
- 13. Ethical, Legal, and Taxation Issues in E-Commerce
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.