Customer Relationship Management (MKTG 1024)
In this course students are introduced to the key approaches and strategies used in Customer Relationship Management (CRM). Students learn the importance of data analysis and how it is used to to improve business relationships with customers by focusing on customer retention to increase sales growth. Topics include customer profiling, market segmentation, customer service, retention, relational databases and CRM software.
Course code: MKTG 1024
Credits: 3.0
Length: 45.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=1024
| CRN # | Dates | Day/Time/Location |
|---|---|---|
| 41066 | January 6, 2025 to April 19, 2025 | See full schedule Delivery: In Person Location: Varies |
| 70056 | September 2, 2025 to December 16, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
Additional Information
- Introduction to CRM concepts and applications
- Planning, designing and implementing CRM
- Customer satisfaction, loyalty and retention
- Relational databases
- Segmentation, targeting, and customer profiling
- Website and e-marketing
- Ethics, privacy and security
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.