Fundamentals of Marketing (MGMT 1006)

This course engages students in a detailed study of basic marketing principles and their application in a variety of local and global contexts. Students develop a conceptual understanding of strategic marketing planning, including the effective use of the marketing mix (product, promotion, pricing, and distribution).
Course code: MGMT 1006
Credits: 3.0
Length: 45.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=MGMT&number=1006

Schedule 1†

Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
CRN # Dates Day/Time/Location Instructor
40816January 6, 2025
to April 19, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Xiao, Laurel
40830January 6, 2025
to April 19, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Xiao, Laurel
60126May 5, 2025
to August 16, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Xiao, Laurel

Schedule 2†

Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
CRN # Dates Day/Time/Location Instructor
40892January 6, 2025
to April 19, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Fotouhnezhad, Ladan
40913January 6, 2025
to April 19, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Fotouhnezhad, Ladan
40893January 6, 2025
to April 19, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Fotouhnezhad, Ladan
40894January 6, 2025
to April 19, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Mohamed, Mu
40912January 6, 2025
to April 19, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Fotouhnezhad, Ladan
60542May 5, 2025
to August 16, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Matheson, Kristin
60543May 5, 2025
to August 16, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Xiao, Laurel
60457May 5, 2025
to August 16, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Xiao, Laurel
60458May 5, 2025
to August 16, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Xiao, Laurel
60540May 5, 2025
to August 16, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Matheson, Kristin
60541May 5, 2025
to August 16, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus		Mohamed, Mu

Schedule 3†

Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
CRN # Dates Day/Time/Location Instructor
40877January 6, 2025
to April 19, 2025		  See full schedule
  Delivery: Blended
  Location: Varies		Wang, James

Additional Information

  • Role of marketing in strategic planning
  • Marketing environment
  • Marketing in a global context
  • Services marketing
  • Segmentation, targeting, and positioning
  • Consumer behaviour
  • Pricing strategies
  • Marketing promotion
  • Marketing channels and distribution
  • Marketing communications
  • Product characteristics and value propositions

This course is offered as part of a VCC program only.

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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.