This course engages students in a detailed study of basic marketing principles and their application in a variety of local and global contexts. Students develop a conceptual understanding of strategic marketing planning, including the effective use of the marketing mix (product, promotion, pricing, and distribution).
Course code: MGMT 1006
Credits: 3.0
Tuition: $0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=MGMT&number=1006
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Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 40816 | January 6, 2025
to April 19, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 40830 | January 6, 2025
to April 19, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 60126 | May 5, 2025
to August 16, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 40892 | January 6, 2025
to April 19, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 40913 | January 6, 2025
to April 19, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 40893 | January 6, 2025
to April 19, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 40894 | January 6, 2025
to April 19, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
| 40912 | January 6, 2025
to April 19, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus |
Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
| 40877 | January 6, 2025
to April 19, 2025 | See full schedule
Delivery: Blended
Location: Varies |
Additional Information
- Role of marketing in strategic planning
- Marketing environment
- Marketing in a global context
- Services marketing
- Segmentation, targeting, and positioning
- Consumer behaviour
- Pricing strategies
- Marketing promotion
- Marketing channels and distribution
- Marketing communications
- Product characteristics and value propositions
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
