This course is designed to involve the students in a detailed study of basic marketing principles and functions. Students will develop an understanding of the concept of marketing, strategic planning, market segmentation, target marketing, and brand positioning. All elements of the marketing mix, including pricing, product placement, product development and promotional strategies will be examined.
Course code: HOSP 2620
Credits: 3.0
Tuition: $0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=2620
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Schedule †
Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
| CRN # | Dates |
Day/Time/Location |
Instructor |
| 71446 | September 3, 2024
to December 16, 2024 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus | Fotouhnezhad, Ladan |
| 71451 | September 3, 2024
to December 16, 2024 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus | Fotouhnezhad, Ladan |
| 71459 | September 3, 2024
to December 16, 2024 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus | Law, Karen |
| 71455 | September 3, 2024
to December 16, 2024 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus | Law, Karen |
| 71498 | September 3, 2024
to December 16, 2024 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus | Fotouhnezhad, Ladan |
| 41372 | January 6, 2025
to April 25, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus | Moshiri, Ghoncheh |
| 41368 | January 6, 2025
to April 25, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus | Moshiri, Ghoncheh |
| 41382 | January 6, 2025
to April 25, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus | Moshiri, Ghoncheh |
| 41399 | January 6, 2025
to April 25, 2025 | See full schedule
Delivery: In Person
Location: VCC Downtown Campus | Moshiri, Ghoncheh |
Additional Information
- Introduction to Marketing
- Service characteristics
- Role of Marketing in Strategic Planning
- Segmentation - targeting and positioning
- Marketing environment
- Marketing Information Systems
- Consumer markets and buying behaviour
- Promoting products: Promo and Advertising
- Promoting products: Public Relations and Sales
- Direct and online marketing
- Using Social Media in marketing
To learn more about the PLAR pathways for this course review the Hospitality Management Diploma Program Content Guide.
* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
