Hospitality Marketing Strategies (HOSP 2505)

Students examine the role and function of marketing in the hospitality industry. Students develop an understanding of the concept of marketing, strategic and marketing planning, product development, positioning, and pricing, as well as all elements of the marketing mix, including communication channels and personal selling. The course focuses on major marketing decisions that hospitality managers face in researching demand, generating, and sustaining demand for their products and services.
Course code: HOSP 2505
Credits: 3.0
Length: 45.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=2505

Schedule †

Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
CRN # Dates Day/Time/Location
60390May 5, 2025
to August 15, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus
60396May 5, 2025
to August 15, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus
60393May 5, 2025
to August 15, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus
71662September 2, 2025
to October 17, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus
72948September 2, 2025
to October 17, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus
72951September 2, 2025
to October 17, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus

Additional Information

  • 1. Service marketing challenges
    2. Components of the extended marketing mix for managing the customer interface in the hospitality sector
    3. Marketing in a global context
    4. Customer, competitor, and company analysis (3 C's)
    5. Designing an effective marketing strategy
    6. Ethical and consumer privacy-related issues
    7. Segment-specific variations in demand
    8. Customer-switching patterns: causes, reduction, and recovery
    9. Target markets
    10. Segmenting target markets according to demographics, psychographics, geography and use frequency
    11. The PRICE concept of marketing
    12. 7Ps in the Services Marketing Mix (product, promotion, price, place, people, physical evidence, and process)

This course is offered as part of a VCC program only.

Ask a question

  • Step 1undefined
  • Step 2undefined

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.