Revenue Management in Hospitality (HOSP 2503)
Students learn how to optimize revenue streams in a hospitality operation tactically and strategically. They also learn how to embed revenue management into the organization’s culture and analyze the decisions of sales departments so that they can be aligned with the revenue and profit objectives of all revenue centers within the organization. Throughout the course, students explore strategies to guide sales and marketing teams to effectively position the organization’s products and services.
Course code: HOSP 2503
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=2503
| CRN # | Dates | Day/Time/Location | Instructor |
|---|---|---|---|
| 42506 | January 6, 2025 to April 25, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Ellison, Tim |
| 42514 | January 6, 2025 to April 25, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Ellison, Tim |
| 42510 | January 6, 2025 to April 25, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Shawer, Hassan |
| 61142 | May 5, 2025 to August 15, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Komatsu-Trehearne, Aisley |
| 62010 | May 5, 2025 to August 15, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Komatsu-Trehearne, Aisley |
| 62006 | May 5, 2025 to August 15, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Shawer, Hassan |
Additional Information
- 1. Revenue Management as a tool
2. Strategic and value pricing
3. Differential pricing
4. The role of a Revenue Manager
5. Forecasting demand
6. Segmentation and buyer behaviour
7. Distribution channel management
8. Specialized applications of Revenue Management
9. Managing revenue through demand and supply management, value proposition, and pricing
10. Sustainable business and revenue models in a hospitality operation
11. Technologies to enhance the quality and delivery of hospitality services, products, and guest experience
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.