Fashion Marketing (FSHN 1305)
Marketing is the means of communication between the fashion designer and their audience. In this course, students will learn marketing strategies, and apply them to a fashion product line.
Course code: FSHN 1305
Credits: 1.5
Length: 30.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=FSHN&number=1305
Additional Information
- Market research and consumer behavior
- Branding
- Competition analysis and niche marketing
- Budgeting
- Social media strategies and content marketing
- Experiential marketing and community engagement
- Advertising
- Special events and media relations
- Influencer marketing
PLAR will be assessed by the Department according to standardized practice and using one or more of the following components: challenge exam, products/portfolio, demonstration, interview, and/or external evaluation.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.