Collaborative Capstone (VCDP 2495)

In this course, students will draw on everything they’ve learned in the Graphic Design Diploma program to create a comprehensive marketing project or event that promotes the students in the graduating class as well as the overall program at VCC. Typically students create an in-person graduating exhibition, but the course offers some flexibility to explore other project ideas within the requirements. Students must start with ideation and the creation of a brand concept. Once the brand is established, students will work out the details of their event and create a marketing plan that strategically targets the right audiences and expresses the brand well. Finally, students will be responsible for producing all design elements required to complete the project. All work will be collaborative and organized by the students, building skill in communication, collaboration, problem solving, and project management.