Students in this course will journey through the inner workings of the entire packaging design process from how to design within a brief, generate conceptual ideation to developing an idea through packaging. Through a series of case studies and practical experiences, students will explore the boundaries of designing for packaging and learn the foundational concepts, principles and strategies. The goal of this course is the fulfillment of a final assembled package design in relation to a merchandised retail space. Students learn how to work in a three-dimensional space, make a product stand out on a shelf and make the packaging layout fit to the die. They also develop an understanding of the hierarchy of information in a branding and packaging context.
Course code: VCDP 2470
Length: 54 hours
PrerequisitesStudents must be enrolled in the Visual Communications Design Diploma with a minimum GPA of 2.0 (60%)
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.