Customer Relationship Management (CRM) Software Administration (MKTG 2031)

In this course students work with CRM software to collect, analyze and automate customer data and create applications in a laboratory setting. Upon completion of the course students will be prepared to write an examination to become a certified CRM administrator.
Course code: MKTG 2031
Credits: 3.0
Length: 45.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2031

Prerequisites

MKTG 1024 Customer Relationship Management
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