Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM).
What you will learn
Upon successful completion of this program, graduates will be able to:
- Communicate effectively and respectfully as business professionals
- Apply business principles, theories, skills and best practices
- Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
- Apply critical thinking and analytical skills/strategies to provide digital marketing solutions that meet the needs of a business
- Develop an integrated marketing plan that combines online and offline channels
- Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
- Use data analytics to support marketing decision making across digital and physical channels
- Identify the unique opportunities and considerations that arise when working with Indigenous communities
- Apply principles of corporate social responsibility, sustainability and ethics in their work as business professionals
- Determine effective digital marketing and e-commerce strategies
What to expect
The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work. Courses have been designed with learner-centered approaches that promote collaboration and student engagement.
Students will work with actual data sets to simulate solving business problems.
Admission requirements
Program-specific
- Grade 12 graduation, or equivalent
- English Studies 12 with a minimum 'C+' grade or equivalent
- Foundations of Math 11 with a minimum 'C+' grade or equivalent
General
- This program is available to Canadian citizens and permanent residents. See program options for international students at VCC International.
- Applicants who self-identify as Indigenous are strongly encouraged to connect with VCC’s Indigenous Education and Community Engagement team to learn more about VCC’s Indigenous Enrolment policy, application preparation/completion, program advising, and a range of other individualized services.
- Applicants must be 16 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
- Applicants must submit official transcripts and other documents as required by their course or program. Seats are offered to eligible applicants with completed applications, in order of application completion date (except for programs with competitive admissions). A complete application includes an application form, evidence of educational pre-requisites (e.g. transcripts), any required supporting documents (e.g. language proficiency, audition video), and the required deposit or fee payment. If you do not meet the requirements for the term applied, your application may be cancelled.
Missing prerequisites? Learn more about VCC's tuition-free academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
Recommended Characteristics
- Well-developed analytical and critical thinking skills
- An interest in the field of business and marketing
- Good basic computer literacy and working knowledge of various social media programs
- Ability to work well with others on a diverse team environment
Courses *
Classes are typically scheduled any day from Monday to Saturday, any time between 9 a.m. and 8 p.m. Each class is three hours long, once per week. Students usually have 1 or 2 classes per day. See individual course schedules for details.
Prior learning assessment and recognition
Students may request formal recognition of prior learning attained through informal education, work, or other life experience, including Indigenous ways of knowing. Credits may be granted to students who are able to sufficiently demonstrate the learning outcomes of specific courses.
PLAR is available for the following courses: MKTG 1044 Marketing Math; MGMT 1021 Computer Applications for Management.
Only 6 credits of this program may be completed by PLAR.
Methods for assessing prior learning may include exams, portfolios, interviews, and other evaluations.
Please contact the Department for details. If PLAR is successful, transcripts will reflect an ‘S’ grade (satisfactorily completed), which is not included in grade point average (GPA) calculations.
See Prior Learning Assessment and Recognition policy for more information.
Digital Marketing Technology Diploma
| First Year | ||
|---|---|---|
| Term One | Credits | |
| MGMT 1004 | Business Communication | 3 |
| MGMT 1021 | Computer Applications for Management | 3 |
| MGMT 1006 | Fundamentals of Marketing | 3 |
| MGMT 1011 | Information Technology Management | 3 |
| MGMT 1003 | Principles of Management | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2008 | International E-Commerce | 3 |
| MKTG 1024 | Customer Relationship Management | 3 |
| MKTG 1034 | Introduction to Digital Marketing | 3 |
| MKTG 1044 | Marketing Math | 3 |
| MKTG 2009 | Marketing Communication for the Web | 3 |
| Credits | 15 | |
| Second Year | ||
| Term One | ||
| MGMT 2006 | Business Analysis and Systems Design | 3 |
| MKTG 2004 | Professional Selling | 3 |
| MKTG 2031 | Customer Relationship Management (CRM) Software Administration | 3 |
| MKTG 2077 | Data Analytics and Visualization for Marketing | 3 |
| MKTG 2078 | Digital Advertising | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2005 | Marketing Automation | 3 |
| MGMT 1012 | Indigenous Business in Canada | 3 |
| MKTG 2069 | Law and Ethics for Marketing | 3 |
| MKTG 2068 | Managing Digital Projects | 3 |
| MKTG 2099 | Digital Marketing Technology Capstone | 3 |
| Credits | 15 | |
| Total Credits | 60 | |
* This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
Discover Open Studies
Open Studies lets you take courses from credit programs without having to be accepted into one. Based on availability, you can sample different courses, earn credits, and build new skills.
Explore your optionsFees and other costs *
This program has additional equipment or technical requirements
| Fee description | Fee Amount | Notes |
|---|---|---|
| Application fee | 36 | |
| Tuition Tuition | 13109 | |
| Student union | 256 | |
| College initiative | 171 | |
| Materials | 0 | not including textbooks |
| Campus resource | 263 | |
| Laundry | 0 | |
| Tools (deposit) | 0 | |
| Coverall (deposit) | 0 | |
| Uniform (deposit) | 0 | |
| Medical and Dental | 550 | |
| Temporary Medical Insurance | 0 | |
| U-PASS | 708 | |
| Graduation | 45 | |
| Program-specific extra fees | 0 | |
| Total |
* Fees are approximate and subject to change with the approval of VCC's Board of Governors. Students are required to pay any applicable fee increases. Application and assessment fees are non-refundable. Tuition fees include a $300 non-refundable deposit.
Fees listed are for domestic students. For international programs, visit VCC International.
Any refunds are issued according to VCC's refund policy.
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