Online Marketing (VCDP 2480)
In this course, students will learn different marketing approaches used to promote products and services online. The course will introduce students to basic general marketing principles and then focus on training students in skills and knowledge related specifically to online marketing, including email campaigns, social media marketing, search engine optimization, marketing analytics, and website content strategy. Students will practice strategic thinking while analyzing market research, creating a marketing plan, and designing content for an online campaign. The course will also cover web design principles that can boost the effectiveness of websites that aim to sell products and services online.
Course code: VCDP 2480
Credits: 3.0
Length: 54.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=VCDP&number=2480
| CRN # | Dates | Day/Time/Location | Instructor |
|---|---|---|---|
| 60367 | May 5, 2025 to May 30, 2025 | See full schedule Delivery: Blended Location: Varies | McDonald, Janet |
| 72804 | September 2, 2025 to September 26, 2025 | See full schedule Delivery: Blended Location: Varies | Spitz, Ashlea |
Additional Information
- Marketing principles
- Marketing analytics
- Marketing campaigns
- Search engine optimization
- Email campaigns
- Website content strategy
- Social media marketing
- eCommerce principles
- Ethics of marketing
- Cultural influence of marketing
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.