Content Strategy and Information Architecture (VCDP 2351)
The selection and organization of content is a critical component in the design of interactive experiences, and this course introduces students to important concepts in both content strategy and information architecture. Students will learn to use design research to inform the creation of a content strategy that fits users' needs and achieves project goals. Coursework will introduce students to various principles of information architecture – the logical and thoughtful organization of information. Students will explore various approaches to information structure, organization schemes, and navigation and will practice communicating content strategy using standard industry approaches.
Course code: VCDP 2351
Credits: 3.0
Tuition: $0
Length: 54.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=VCDP&number=2351
Prerequisites
VCDP 1115, VCDP 1280 OR 2315, VCDP 1135, taken prior or concurrently. No schedule is currently available. Please check again later.
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Additional Information
- Information architecture
- Content strategy
- Research methods related to IA and content strategy
- Mental models
- Content inventories and taxonomies
- Labeling
- Navigation
- Search and filter functionalities
- Information structures (hierarchical, linear, etc)
- Organization schemes (topic, task, audience, alphabetical, tags, etc)
- Usability and accessibility
- Search engine optimization
- Content mapping
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
This course is offered as part of a VCC program only.
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* The amount shown is the approximate cost of tuition (for courses with tuition) or fees (for courses that do not have tuition).
Tuition and Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.