Advertising and Art Direction (VCDP 2320)
Concept is key in advertising design, and in this course, students will use creative thinking and visual communication principles to develop an ad campaign concept that can be adapted across various media. They will create designs that effectively communicate a desired message to a target audience, applying their idea through multiple advertisements with visuals customized for different media. Students will also learn to communicate their artistic direction to other creatives working on a team, such as photographers, illustrators, or writers.
Course code: VCDP 2320
Credits: 3.0
Length: 54.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=VCDP&number=2320
| CRN # | Dates | Day/Time/Location | Instructor |
|---|---|---|---|
| 40559 | March 31, 2025 to April 25, 2025 | See full schedule Delivery: Blended Location: Varies | McDonald, Janet |
| 61854 | August 6, 2025 to August 28, 2025 | See full schedule Delivery: Blended Location: Varies | Emberline, Anne |
Additional Information
- Advertising history and contemporary issues, including ethics
- Branding, brand messaging, and narratives
- Semiotics
- Ad campaign design
- Design considerations for different media
- Creative direction and communication
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.