Brand Identity 2 (VCDP 1260)
Students in this course will develop analytical, strategic, and creative thinking skills in the analysis and design of corporate brand identities. Students will develop a deeper understanding of the different components of a brand identity by conceptualizing an overarching message, designing an accompanying visual identity, and then developing visual materials that effectively communicate the brand's message across a variety of different media. Students will create several different types of collateral material, which may include multi-page documents, digital graphics, social media content, or print designs.
Course code: VCDP 1260
Credits: 3.0
Length: 54.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=VCDP&number=1260
| CRN # | Dates | Day/Time/Location | Instructor |
|---|---|---|---|
| 40565 | March 3, 2025 to March 28, 2025 | See full schedule Delivery: Blended Location: Varies | Spitz, Ashlea |
| 60359 | June 30, 2025 to July 25, 2025 | See full schedule Delivery: Blended Location: Varies | Emberline, Anne |
Additional Information
- Multipage booklets with InDesign
- InDesign master pages and typographic styles
- Corporate brand messaging
- Layout principles for different media
- Brand touchpoints and systems
- Using research in the brand design process
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.