Marketing Strategies & Channel Management (OPMT 2130)
Students are introduced to how marketing strategies and channel management relate to supply chain management. Students explore marketing and supply chain management challenges, trends, and trade-offs that supply chain professionals face in their day-to-day operations. Students will examine the impact of e-commerce on demand, distribution, and marketing.
Course code: OPMT 2130
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=OPMT&number=2130
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0Additional Information
- Introduction to Marketing Strategy and Channel Management;
Market Segmentation and Targeting;
Marketing and supply chain management - challenges, trends, and coexistence in today’s market arena;
Integrated framework of marketing and supply chain management;
A systemic approach to distribution channels;
A holistic approach to demand handling;
Procurement from a marketing and supply chain management point of view;
Typical approaches of marketing and supply chain management synergies;
Technologies of marketing and supply chain management synergies;
Digital Marketing’s Impact on Supply Chain Management;
Ethical Considerations in Marketing and Supply Chain Management;
E-commerce and its influence on Supply Chain and Marketing;
Sustainability in Marketing and Supply Chain Management.
Online selling strategies;
Integrating the online and offline marketing and selling strategies;
Product Development and Brand Management;
Pricing Strategies and Value Proposition;
Promotion and Advertising Techniques;
Customer Relationship Management (CRM)
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.