Advertising and Marketing Communication (MKTG 2009)
Students examine the role of advertising design in integrated marketing communications. Advertising design is considered with respect to consumer behaviour, media, advertisers, and advertising professionals to develop a basic understanding of the applicability of advertising in planning and executing an integrated marketing communications plan.
Course code: MKTG 2009
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2009
| CRN # | Dates | Day/Time/Location |
|---|---|---|
| 41069 | January 6, 2025 to April 19, 2025 | See full schedule Delivery: In Person Location: Varies |
| 70059 | September 2, 2025 to December 16, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
Additional Information
- 1. The IMC industry and the key players in Canada
- 2. Strategic brand Communications
- 3. Public Relations, Direct Response and Promotions
- 4. Strategic Research, Segmenting and Targeting the Audience
- 5. Creative Promotional Writing
- 6. Visual Communication
- 7. Paid Media, Owned, Interactive and Earned Media
- 9. Social Impact, Responsibility and Ethics
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.