Marketing Automation (MKTG 2005)

In this course students learn to use marketing automation software to improve the overall effectiveness of marketing campaigns. Students integrate knowledge from previous courses to plan marketing funnels and drip campaigns using a variety of software platforms. They also learn how to collect, store, segment and utilize data to retain customers.
Course code: MKTG 2005
Credits: 3.0
Length: 45.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=2005

Prerequisites

MKTG 2031, MGMT 1006.

Schedule †

MKTG 2005 schedule for programs:

Course dates and times may vary throughout the term. Select the CRN number below to see a full schedule.
CRN # Dates Day/Time/Location
41054January 6, 2025
to April 17, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus
42406January 6, 2025
to April 19, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus
70057September 2, 2025
to December 16, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus
70189September 2, 2025
to December 16, 2025		  See full schedule
  Delivery: In Person
  Location: VCC Downtown Campus

Additional Information

  • Introduction to Marketing Automation
  • Working with Data and Leads
  • The Customer Journey
  • Running Automation Campaigns
  • Mixing, Scoring and Generating Reports
  • Advanced Automation Techniques
  • Inbound Marketing
  • Inbound Sales
  • Content Marketing
  • Converting and Nurturing Leads
  • Social Promotion

This course is offered as part of a VCC program only.

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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.