Marketing Math (MKTG 1044)

Learners will explore the quantitative elements of starting, running, and marketing a business. Understanding how to calculate break even costs, analyze profit-and-loss, monitor key performance indicators for both digital and traditional marketing campaigns, and being able to present this data to non-financial audiences is a key element in any marketer’s success. Throughout this course, learners will explore the fundamentals of math for marketing and gain better insight into the rationale behind quantitative marketing decision making.