Introduction to Digital Marketing (MKTG 1034)
This course examines the function of digital media in marketing. The role of digital media in identifying, anticipating, and satisfying consumer needs and wants is explored. The internet impacts the way organizations communicate, conduct research, promote themselves, price, and distribute their products. These effects, as well as others, will be explored while taking into consideration legal and ethical implications.
Course code: MKTG 1034
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=MKTG&number=1034
| CRN # | Dates | Day/Time/Location |
|---|---|---|
| 41067 | January 6, 2025 to April 19, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
| 70063 | September 2, 2025 to December 16, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus |
Additional Information
- Fundamentals of Web design
- Search Engine Optimization (SEO)
- Paid Search Marketing
- Email Marketing
- Social Media
- Mobile Marketing
- Online Reputation Management
- Display Advertising
- Digital Marketing Foundations
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.