Marketing Automation (MGMT 2005)
In this course student learn to use marketing automation software to improve the overall effectiveness of marketing campaigns. Students integrate knowledge from previous courses and plan marketing funnels and drip campaigns using a variety of software platforms. They also learn how to collect, store, segment and utilize data to retain customers.
Course code: MGMT 2005
Credits: 3.0
Tuition: $0*
Length: 45.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=MGMT&number=2005
Prerequisites
MGMT 2017 Canadian Business LawMGMT 2006 Business Analysis and Systems Design
MGMT 2004 Professional Selling
MGMT 2031 Customer Relationship Management Software Administration
MGMT 2003 Business Data Analytics
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
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