Hospitality Revenue Management (HOSP 4810)

This course models a hospitality-focused, revenue management process. It uses four basic building blocks to revenue management success, while outlining key processes and stages of revenue management planning.

This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 4810
Credits: 3.0
Length: 45.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=4810
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Additional Information

  • Introduction to Revenue Management
  • A Brief History of Revenue Management
  • Customer Knowledge and Consumer Behavior
  • Market Segmentation and Selection
  • Economic Principles and Demand Forecasting
  • Reservations and Channels of Distribution
  • Dynamic Value-Based Pricing
  • Channel and Inventory Management
  • The Revenue Management Team
  • Strategic Management and Following the RevMap
  • Tools, Tactics and Resources
  • Legal and Ethical Issues in Revenue Management

To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.

This course is offered as part of a VCC program only.

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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.