New Media in Hospitality (HOSP 4620)
This course focuses on the foundations of new media and consumers. Social media, strategic planning, social consumers and digital communities are studied. The Four Zones of social media are explored parallel to learning the specifics of social commerce and the impact of social media and metrics.
This course is part of the full-time Bachelor of Hospitality Management program.
This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 4620
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=4620
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0Additional Information
- The Horizontal Revolution
- Strategic Planning with Social Media
- Social Consumers
- Digital Communities
- Social Community
- Social Publishing
- Social Entertainment
- Social Commerce
- Social Media for Consumer Insights
- Social Media Metrics
- Ethics in Social Media
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.