Entrepreneurship (HOSP 4610)

This course introduces students to the emerging business arena of entrepreneurship and innovation in the hospitality sector. Many executives consider entrepreneurial behavior a key to sustaining their companies’ competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. This course employs a clear and informative how-to approach to this dilemma and features detailed, actionable answers to the “what,” “how,” “where” and “who” questions surrounding corporate entrepreneurship in today’s dynamic business environment. It also includes issues around Social Entrepreneurship; its challenges and implications.

This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 4610
Credits: 3.0
Length: 45.0 hours
Course outline: view https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=4610
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Additional Information

  • The New Entrepreneurial Imperative
  • The Unique Nature of Corporate Entrepreneurship
  • Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity
  • The Forms of Corporate Entrepreneurship
  • Entrepreneurship in Other Contexts: Nonprofit and Government Organizations
  • Human Resources in the Entrepreneurial Organization: The Creative Individual
  • Human Resources and the Entrepreneurial Organization: The Organizational Perspective
  • Corporate Strategy and Entrepreneurship
  • Structuring the Company for Entrepreneurship
  • Developing an Entrepreneurial Culture
  • Constraints on Entrepreneurial Performance
  • Leading the Entrepreneurial Organization
  • Assessing Corporate Entrepreneurial Performance
  • Control and Entrepreneurial Activity
  • Sustaining Entrepreneurial Performance
  • Social Entrepreneurship

To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.

This course is offered as part of a VCC program only.

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† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.