Research Methods for Business (HOSP 3960)
This course focuses on research methodologies including qualitative and quantitative methods, data sources, reliability, validity, and other measurement issues as well as data collection and research design, research ethics, and report writing and presentation. Students will learn how to design, conduct and analyze research for making informed business decisions in the hospitality sector.
This course is part of the full-time Bachelor of Hospitality Management program.
This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 3960
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=3960
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0Additional Information
- Business and Management Research
- Formulating and Clarifying the Research Topic
- Critically Reviewing the Literature
- Understanding Research Philosophies and Approaches
- Formulating the Research Design
- Research Ethics
- Negotiating Access and Research Ethics
- Selecting Samples
- Using Secondary Data
- Collecting Primary Data through Observation
- Collecting Primary Data Using Group interviews
- Collecting Primary Data Using Questionnaires
- Analyzing Quantitative Data
- Analyzing Qualitative Data
- Writing and Presenting a Project Report
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.