Service Marketing (HOSP 3670)
In this course students will develop critical analytic skills and knowledge for implementing service strategies to create and manage the customer experience. Students will analyze and gain insight into new consumer trends and patterns.
This course is part of the full-time Bachelor of Hospitality Management program.
This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 3670
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=3670
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0Additional Information
- Services consumer behavior and decision processes;
- Services research methods;
- Service quality analysis;
- Customer-relationship management and service recovery;
- Service experience design (analysis of "service as theater," service "blueprinting," and the "servicescape"); and
- Integrated marketing communication strategies for services.
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.