Tourism and Hospitality Marketing (HOSP 2620)
This course is designed to involve the students in a detailed study of basic marketing principles and functions. Students will develop an understanding of the concept of marketing, strategic planning, market segmentation, target marketing, and brand positioning. All elements of the marketing mix, including pricing, product placement, product development and promotional strategies will be examined.
Course code: HOSP 2620
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=HOSP&number=2620
| CRN # | Dates | Day/Time/Location | Instructor |
|---|---|---|---|
| 41372 | January 6, 2025 to April 25, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Moshiri, Ghoncheh |
| 41368 | January 6, 2025 to April 25, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Moshiri, Ghoncheh |
| 41382 | January 6, 2025 to April 25, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Moshiri, Ghoncheh |
| 41399 | January 6, 2025 to April 25, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Moshiri, Ghoncheh |
| 61222 | May 5, 2025 to August 15, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Fotouhnezhad, Ladan |
| 61971 | May 5, 2025 to August 15, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Fotouhnezhad, Ladan |
| 61972 | May 5, 2025 to August 15, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Fotouhnezhad, Ladan |
| 61211 | May 5, 2025 to August 15, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Fotouhnezhad, Ladan |
| 61238 | May 5, 2025 to August 15, 2025 | See full schedule Delivery: In Person Location: VCC Downtown Campus | Fotouhnezhad, Ladan |
Additional Information
- Introduction to Marketing
- Service characteristics
- Role of Marketing in Strategic Planning
- Segmentation - targeting and positioning
- Marketing environment
- Marketing Information Systems
- Consumer markets and buying behaviour
- Promoting products: Promo and Advertising
- Promoting products: Public Relations and Sales
- Direct and online marketing
- Using Social Media in marketing
To learn more about the PLAR pathways for this course review the Hospitality Management Diploma Program Content Guide.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.