Digital Marketing for Automotives (APSM 2205)
This course examines the function of digital media in marketing. The role of digital media in identifying, anticipating, and satisfying consumer needs and wants is explored. The internet impacts the way organizations communicate, conduct research, promote themselves, price, and distribute their products. These effects, as well as others, will be explored while taking into consideration legal and ethical implications.
Course code: APSM 2205
Credits: 3.0
Length: 45.0 hours
Course outline:
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https://www.vcc.ca/vccphp/courseoutline?subject=APSM&number=2205
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0Additional Information
- Fundamentals of Web design
Search Engine Optimization (SEO)
Paid Search Marketing
Email Marketing
Social Media
Mobile Marketing
Online Reputation Management
Display Advertising
Digital Marketing Foundations
Methods of assessment may include a challenge exam, submission of a product or portfolio for review, or a practical demonstration. Please contact the Department for details.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.