vcc.ca
HOSP 4660: Business Innovation
Effective date
September 2015
Department
Hospitality Management App Deg
School
Hospitality, Food Studies and Applied Business
Description
This course examines the importance, patterns and characteristics of innovation in small business. It also explores the relationship between information and communication technology and modern business practice, providing both the “classic” lessons, and principles of e-business practices while profiling successful Canadian hospitality businesses.
This course is part of the full-time Bachelor of Hospitality Management program.
Credits
3.0
Year of study
4th Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Identify and describe critical aspects of innovation in small business.
- Identify and described diverse patterns of innovation in small firms.
- Identify and describe general aspects of the behaviour of innovative small firms.
- Describe ways in which technology and internet can support innovation in a small business.
- Describe the key elements of an internet business model, and discuss its relationship with business strategy.
- Describe how the use of the internet is evolving to support social networking and information sharing through blogs, wikis and mashups.
- Evaluate the structures for setting up enterprise and inter-enterprise systems.
- Identify the security risks of internet-based business.
- Describe the characteristics of payment systems that have been used on the internet and how billing and payment techniques relate to corporate strategy.
- Explain the e-procurement process and why it is important in today's business world.
- Explain the implementation process for an e-marketing strategy and tactics.
- Describe the development of an e-commerce strategy for a small business.
Prior Learning Assessment & Recognition (PLAR)
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Case analysis, in-class discussions, peer instruction, individual and group work.
Grading System
Letter Grade (A-F)
Passing grade
D
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Project |
30 |
2 Briefing Papers |
|
Project |
20 |
Innovation in Small Business (Group written report) |
|
Final Exam |
25 |
|
|
Project |
25 |
eBusiness/e-Commerce Venture Proposal |
Course topics
- Typology of innovation in small firms
- Patterns of innovation in small firms
- Innovation and behaviour in small firms
- Introduction to e-Business and small business
- Internet Business Models and Strategies
- Evolution and Applications of the Internet
- Enterprise-wide and Inter-enterprise Systems
- Security and Controls
- Billing and Payment Systems
- E-procurement, Trading Exchanges and Auctions
- E-marketing and Advertising
- E-commerce and Small Business
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.