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Web Marketing (VCDP 2480)

When a website has been designed, coded and deployed it needs to be found and viewed by interested parties. In this course, you will learn about the tools employed by web marketing professionals as well as how to create a viable email marketing campaign. Students will learn to promote their website through email campaigns, affiliate marketing, social media platforms (Facebook, Twitter, and Instagram) and Google's marketing tools. When their marketing campaigns have commenced, students will monitor their website's performance using Google Analytics. Through these tools and observations they will learn to tailor a website's current content and marketing strategy to achieve maximum search engine ranking results.


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
43388
DTN  - Rm. 819
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1229
29-Apr-2020
to 20-May-2020
McDonald, Janet
43388
DTN  - Rm. 819
RFM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1630 - 1759
30-Apr-2020
to 22-May-2020
McDonald, Janet
43388
DTN  - Rm. 819
RFM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1629
30-Apr-2020
to 22-May-2020
McDonald, Janet
60412
TBATo Be Assigned TBATo Be Assigned
TBATo Be Assigned

McDonald, Janet

To register for this course, check the information for your program: