Fashion Marketing and Promotion (FASH 1405)

A study of the theory and practical application of fashion sales promotion, public relations, special event promotion, and other activities used to influence the sale of merchandise, services, and concepts. Market planning, environmental influences, research, information systems, and consumer behaviour are examined in the context of the ever-changing fashion industry. Emphasis is on the creative organization of professional-quality presentations including evaluating, writing, and editing of copy for advertising and promotion, display presentation, internal communications, and direct mail for a variety of market levels.

Fashion Merchandising Associate Certificate students are welcome to register in the evening classes. The day classes are part of the Fashion Diploma program, and open only to students in the Fashion Arts Diploma Program.

* Note: The CRNs listed below could be restricted to specific program areas.

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