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Creative Briefs and Presentation (INTD 1177)

In this course you will learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design. You will learn what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. You’ll learn how to establish the drivers, audience, competition, message, and other critical success factors. You’ll also learn to strategize, format, and time your presentation to fit your audience, craft a great message, gain credibility using research, develop visual aids, and deliver the final presentation. Tips for staying organized and calm, connecting with your clients, and getting the approval needed to move your project forward. (12 hours)

* Note: The CRNs listed below could be restricted to specific program areas.

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