Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM).
Upon successful completion of this program, graduates will be able to:
The program will have four academic terms and must be completed within five years from the date the student began studies in the first term of the program.
The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work. Courses have been designed with learner-centered approaches that promote collaboration and student engagement.
Students will work with actual data sets to simulate solving business problems.
Missing prerequisites? Learn more about VCC's tuition-free academic upgrading or English as a Second Language (ESL) courses, or discover which university transfer options are right for you.
Classes are typically scheduled any day from Monday to Saturday, any time between 9:00 am and 8:00 pm. Each class is three hours long, once per week. Students usually have 1 or 2 classes per day. See individual course schedules for details.
Students may request formal recognition of prior learning attained through informal education, work, or other life experience, including Indigenous ways of knowing. Credits may be granted to students who are able to sufficiently demonstrate the learning outcomes of specific courses.
PLAR is available for the following courses: MKTG 1044 Marketing Math; MGMT 1021 Computer Applications for Management.
Only 6 credits of this program may be completed by PLAR.
Methods for assessing prior learning may include exams, portfolios, interviews, and other evaluations.
Please contact the Department for details. If PLAR is successful, transcripts will reflect an ‘S’ grade (satisfactorily completed), which is not included in grade point average (GPA) calculations.
See Prior Learning Assessment and Recognition policy for more information.
Marketing Technology Diploma
| First Year | ||
|---|---|---|
| Term One | Credits | |
| MGMT 1004 | Business Communication | 3 |
| MGMT 1021 | Computer Applications for Management | 3 |
| MGMT 1006 | Fundamentals of Marketing | 3 |
| MGMT 1011 | Information Technology Management | 3 |
| MGMT 1003 | Principles of Management | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2008 | International E-Commerce | 3 |
| MKTG 1024 | Customer Relationship Management | 3 |
| MKTG 1034 | Introduction to Digital Marketing | 3 |
| MKTG 1044 | Marketing Math | 3 |
| MKTG 2009 | Advertising and Marketing Communication | 3 |
| Credits | 15 | |
| Second Year | ||
| Term One | ||
| MGMT 2006 | Business Analysis and Systems Design | 3 |
| MKTG 2004 | Professional Selling | 3 |
| MKTG 2031 | Customer Relationship Management (CRM) Software Administration | 3 |
| MKTG 2077 | Data Analytics and Visualization for Marketing | 3 |
| MKTG 2078 | Digital Advertising | 3 |
| Credits | 15 | |
| Term Two | ||
| MKTG 2005 | Marketing Automation | 3 |
| MGMT 1012 | Indigenous Business in Canada | 3 |
| MKTG 2069 | Law and Ethics for Marketing | 3 |
| MKTG 2068 | Managing Software Projects | 3 |
| MKTG 2099 | Marketing Technology Capstone | 3 |
| Credits | 15 | |
| Total Credits | 60 | |
* This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
This program has additional equipment or technical requirements
Tuition Deposit: 0 (0 non-refundable).
Tution deposits are payable usually within two (2) weeks after a Letter of Offer is issued.
| Tuition Deposit |
0 (0 non-refundable) Tution deposits are payable usually within two (2) weeks after a Letter of Offer is issued. |
|---|
| Fee description | Fee Amount | Notes |
|---|---|---|
| Application fee | 36 | |
| Tuition Tuition | 13109 |
Breakdown
Tuition Breakdown
6555 - Year 1
6555 - Year 2
0 - Year 3
0 - Year 4
0 - Year 5
|
| Student union | 256 | |
| College initiative | 171 | |
| Materials | 0 | not including textbooks |
| Campus resource | 263 | |
| Laundry | 0 | |
| Tools (deposit) | 0 | |
| Coverall (deposit) | 0 | |
| Uniform (deposit) | 0 | |
| Medical and Dental | 550 | |
| Temporary Medical Insurance | 0 | |
| U-PASS | 708 | |
| Graduation | 45 | |
| Program-specific extra fees | 0 | |
| Total |
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* Fees are approximate and subject to change with the approval of VCC's Board of Governors. Students are required to pay any applicable fee increases. Application and assessment fees are non-refundable. Tuition fees include a $300 non-refundable deposit.
Fees listed are for domestic students. For international programs, visit VCC International.
Any refunds are issued according to VCC's refund policy.
