This course introduces students to the emerging business arena of entrepreneurship and innovation in the hospitality sector. Many executives consider entrepreneurial behavior a key to sustaining their companies’ competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. This course employs a clear and informative how-to approach to this dilemma and features detailed, actionable answers to the “what,” “how,” “where” and “who” questions surrounding corporate entrepreneurship in today’s dynamic business environment. It also includes issues around Social Entrepreneurship; its challenges and implications.
This course is part of the full-time Bachelor of Hospitality Management program.
Course code: HOSP 4610
Length: 45.0 hours
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.