Sales and Marketing Management (LEAD 1153)

Focuses on critical topics such as team building, relationship selling, services and non-profit selling, global selling, the multicultural workplace, technology, small business, and increasing competition. Other important contemporary marketing topics explored include integration of e-commerce and estimating marketing demand.
Course code: LEAD 1153
Credits: 2.0
Tuition: $413*
Length: 24 hours
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