Marketing is the means of communication between the fashion brand and the consumer. In this course, students will learn the theory and practical applications of influencing the sale of merchandise.
Course code: FASH 1405
Credits: 2.5
Tuition: $0*
Length: 36.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=FASH&number=1405
0
Additional Information
- Principles of fashion marketing
- Target markets
- Competitive advantage
- Ethical issues of consumerism
- Branding
- Media relations and advertising
- Online and social media marketing techniques
- Events
- Sales promotion
- Alternative marketing strategies
- Retail buyer marketing strategies
- Budgeting and timelines
How do I apply for this course?
This course is offered as part of a VCC program only.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
Facebook
Twitter
Instagram
YouTube
Flickr
RSS
More accounts