Social Media: Marketing and Branding (CMPT 1437)

Using social media effectively means reaching new audiences and growing your business. However with the amount of information being created every minute, it is important to use social media effectively. Each business has a unique brand that speaks to an unique group of people. This course will show you how to use social media effectively to better communicate your brand, and create consistent messaging to engage your audience. By looking at current trends, this course will also help you look for new ways to navigate an ever changing marketing tool. Basic computer skills recommended.