SEO and Google Analytics (CMPT 1420)
This course offers useful and practical information in measuring and managing website traffic. Provided is an overview on how to increase your traffic via current search engine optimization (SEO) techniques and monitoring your website activities with Google Analytics. Specifically, how to combine the two to find actionable metrics with which to make informed business and technical decisions. In-class assignments include analyzing successful online businesses and strategies. Required supplies: None. Prerequisite: A basic knowledge of web design and HTML (recommended). (15 hours).
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