Packaging Design (VCDP 2470)

Students in this course will journey through the inner workings of the entire packaging design process from how to design within a brief, generate conceptual ideation to developing an idea through packaging. Through a series of case studies and practical experiences, students will explore the boundaries of designing for packaging and learn the foundational concepts, principles and strategies. The goal of this course is the fulfillment of a final assembled package design in relation to a merchandised retail space. Students learn how to work in a three-dimensional space, make a product stand out on a shelf and make the packaging layout fit to the die. They also develop an understanding of the hierarchy of information in a branding and packaging context.

* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
TBATo Be Assigned TBATo Be Assigned
TBATo Be Assigned

McDonald, Janet

To register for this course, check the information for your program: