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Introduction to Marketing (HOSP 2620)

This course engages students in a detailed study of basic marketing principles and functions and their application in the hospitality industry. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current trends in social media marketing, their use and importance in business are discussed.

 course outline


CRN Fee Campus - Room Day(s) Time Date Instructor
43130 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
03-Jan-2017
to 07-Apr-2017
Law, Karen
43130 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1159
03-Jan-2017
to 07-Apr-2017
Law, Karen
43130 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
TBATo Be Assigned
TBATo Be Assigned
10-Apr-2017
to 13-Apr-2017
Law, Karen
43135 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1159
03-Jan-2017
to 07-Apr-2017
Law, Karen
43135 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
03-Jan-2017
to 07-Apr-2017
Law, Karen
43135 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
TBATo Be Assigned
TBATo Be Assigned
10-Apr-2017
to 13-Apr-2017
Law, Karen
43139 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
03-Jan-2017
to 07-Apr-2017
Law, Karen
43139 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
03-Jan-2017
to 07-Apr-2017
Law, Karen
43139 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
TBATo Be Assigned
TBATo Be Assigned
10-Apr-2017
to 13-Apr-2017
Law, Karen
43143 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
03-Jan-2017
to 07-Apr-2017
Law, Karen
43143 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
03-Jan-2017
to 07-Apr-2017
Law, Karen
43143 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
TBATo Be Assigned
TBATo Be Assigned
10-Apr-2017
to 13-Apr-2017
Law, Karen
44580 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
03-Jan-2017
to 07-Apr-2017
Law, Karen
44580 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1159
03-Jan-2017
to 07-Apr-2017
Law, Karen
44580 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
TBATo Be Assigned
TBATo Be Assigned
10-Apr-2017
to 13-Apr-2017
Law, Karen
44585 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1159
03-Jan-2017
to 07-Apr-2017
Law, Karen
44585 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
03-Jan-2017
to 07-Apr-2017
Law, Karen
44585 TBATo Be Assigned
DTN - Rm. TBATo Be Assigned
TBATo Be Assigned
TBATo Be Assigned
10-Apr-2017
to 13-Apr-2017
Law, Karen

To register for this course, check the information for your program: